THE CHALLENGE : O2 knows the value of maintaining a consistent brand voice, using Sean Bean from the outset. The brief this time was two-pronged. The first task was to launch Business Zones and convey how easy it is to take advantage of – all part of O2’s promise to See Business Differently. The second task was to write the In Business brochure. 

THE RESPONSE : With not much time to set the scene in a 30-second radio spot, it was necessary to cut to the chase swiftly. A simple magician’s hook did the trick.