Tony Conza, founder of US sandwich chain, Blimpie, fronts all of the brand’s advertising. And he’s a natural too. Conza’s Italian-NuYoiker persona lends the TV and radio campaign an authentic, informal style. Blimpie insists on using only Starkist tuna for its tuna subs. And it claims they are so good that they speak for themselves. That’s all the invitation we needed.